
Software Developer
Foley PrepI build the software Foley Prep runs on: the Digital SAT practice platform, the public site, the shop and checkout, scheduling, the ad and attribution tools, and the kiosk at the front desk. 2,400+ commits to the main codebase since 2023 — mostly front end, increasingly full stack.
- Digital SAT platform: helped build Foley's practice-test app for the new digital SAT and built its adaptive score reports — performance by topic, missed and omitted questions, timing, and printable reports emailed to families.
- Ad Studio (built solo): one dashboard that pulls Meta and Google Ads campaigns, spend and creatives and ties each ad to the Stripe purchases it actually drove, including new vs. returning clients. In its first four months it tied 400+ sales and 120+ new clients to the exact ad that brought them in.
- Added an AI content studio to Ad Studio: plans the month, writes the copy and generates the images, then schedules the posts straight to Foley's Instagram and Facebook.
- Built the tracking that feeds it: Meta Pixel + Conversions API (still counts when a browser blocks the pixel), Google Ads and Reddit conversions, and lead-source attribution on every inquiry.
- Front-desk kiosk (built solo), running at all 7 locations: tutors and students check in with on-device face recognition, with an admin view for live cameras, kiosk health, punctuality reports and automatic texts when a tutor is running late.
- Built the in-test issue reporter, print-a-test and MCVSD entrance-exam reports, and question views on the Insights dashboard.
- Core developer on the staff and client scheduling apps: booking, availability, rosters, session notes and payment status for every location.
- Built PTO and calendar management: requests, approvals, sick-day alerts, peak-season rules and conflict detection that blocks double-booking.
- Rebuilt much of the shop and Stripe checkout: service packages, cart and pre-checkout flow, fundraiser events, and adding students to their sessions automatically after purchase.
- Co-built Thumper, the in-house calls and texting inbox (Twilio), and the client dashboard with customizable widgets.
- Design and ship the marketing site and SEO landing pages (SAT, ACT, HSPT, SSAT, MCVSD, college essays, executive function and more), plus newsletters and seasonal campaigns.
- Built the marketing site for Scorgi, Foley Prep's SAT platform for tutors and educators.
















